Research Guides: Intro to Women & Gender Studies (Dr. Braun-Strumfels)

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Websites for Primary Sources
Ad*Access Unrestricted Resource Resource contains images
Source: John W. Harman Center for Sales, Advertising and Marketing History, Duke University The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.

AdViews Unrestricted Resource Resource contains video
Source: Duke University Libraries Thousands of television commercials created or collected by the D'Arcy Masius Benton & Bowles (DMB&B) advertising agency, dated 1950s - 1980s.

American Memory Unrestricted Resource Resource contains images
Source: Library of Congress A collection of digitized documents, audio and video files, photographs and images, maps and sheet music chronicling the American experience.

Emergence of Advertising in America: 1850-1920 Unrestricted Resource Resource contains images
Source: John W. Harman Center for Sales, Advertising and Marketing History, Duke University Over 3,300 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States. 



 
Library DVDs & Streaming Videos
DVD's

Codes of Gender: Identity & Performance in Popular Culture
HF5827.85.C63 2009
In-library use only. 2009

Killing Us Softly 4: Advertisings Image of Women
HF5822.K4784 2010
In-library use only. 2010

Generation M: Misogyny in Media and Culture
HQ1233.G46 2008
2008

Streaming Videos (can be viewed online with G# and password)

Beauty Backlash Restricted Resource Resource contains video
2006

Sexual Stereotypes in the Media Restricted Resource Resource contains video
2008
Databases
GenderWatch Restricted Resource Some full text available
  • Sociology, Gender Studies
  • Scholarly Journals, Magazines, Newspapers, Handbooks, Government Publications
  • Many full-text articles; some articles have citation and abstract information only
  • ProQuest search interface


JSTOR Restricted Resource Some full text available
  • Art History, Business, Economics, Education, History, Literature, Mathematics, Music, Social Sciences
  • Scholarly Journals, Book Reviews, Theater Reviews, Pamphlets
  • All full-text, PDF
  • Archival coverage of journals back to first issue
  • Moving wall embargo – full-text may not be available for most current 1-5 years, depending on publication 
Sample commercial comparison
1960s Ivory Snow commercial



2011 Huggies commercial



2012 Huggies commercial (apparently in response to backlash over the 5 days with real dads campaign)



 
Subject Specialist
Picture: Megan Dempsey

Megan Dempsey
megan.dempsey@raritanval.edu
Instructional Services Librarian
Tel: ext. 8412

Suggested Catalog Searches
Keyword searches:

women and media
women and pop* culture
gender and media
gender and pop* culture
media and masculin*
pop* culture and (men or masculin*)

Subject headings:

Women in mass media
Men in mass media
Sex role in mass media
Sex role in motion pictures
Sex role in music
 
Book Search
Key to Icons

Restricted Resource = Restricted resource
Some full text available = Some full text
Resource contains images = Images
Resource contains video = Video files
Resource contains audio = Audio files