Communications & Mass Media

Choosing a topic

When choosing a topic for your research paper, think about the following:

• Unless your instructor assigns a topic, try to select a topic that interests you.
• Make sure your topic is not too broad, or too narrow. You will find too much information when searching for a broad topic; and not enough information when searching for a narrow topic.
• If you already have a general topic, try searching the library's catalog or the library's databases for ideas on how to narrow that topic down.
• Visit the library's Reference Desk and request to view the following book: 10,000 ideas for term papers, projects, reports and speeches: Intriguing, original research topics for every student's need.
• For current events and issues in the news, try searching the library's database: CQ Researcher.
• For debatable or controversial issues, ask one of the librarians about the Opposing Viewpoints Series, the Taking Sides Series, Issues in Focus Series and/or the Current Controversies Series.
• Visit the Social Issues Research Guide. There you will find a list of current social issues to choose from.

Reference Collection

The Reference Collection will provide an excellent starting point for your research in the field of Communications & Mass Media. Reference books often give you background information and a general overview on your topic so that you can proceed with greater understanding to a more detailed treatment of your subject in other books and periodicals. Reference books may include specialized dictionaries, encyclopedias, handbooks, almanacs, atlases and/or statistical reports. The librarian at the Reference Desk can help in locating an appropriate source. Listed below are the titles and call numbers of some of the Communications & Mass Media books in the library's reference collection. The reference collection is located on the main level of the library. Books within the reference collection cannot be checked out of the library.

Library Catalog

The library catalog is used to locate books both at RVCC, as well as from other libraries in the Somerset County Library System. Books will provide in-depth information not found in reference sources.

Quick Tips:

• Start with a Keyword search. Once you find one or two books about your topic, check the book's record to see what Subjects are being used. Once you find the appropriate Subject Heading, repeat your search using those headings. Generally, the results from a Subject search will always be more accurate than the results from a Keyword search.
• If you know the title of the book you are looking for, do a Title search.
• If you are looking for a book with a specific author, do an Author search (last name first).

Suggested Subject Headings for Communications & Mass Media:

• Communication
• Intercultural communication
• Interpersonal communication
• Language and languages
• Mass media
• Newspapers
• Nonverbal communication
• Oral communication
• Radio broadcasting
• Speeches, addresses, etc.
• Television broadcasting
• Visual communication
• Women in mass media
• Written communication

Consult with the reference librarian to find the term best suited to your needs.

Browse the Collection:

Most of the books can be found in the following areas:

• P87 - 96 -- Communication. Mass Media
• P94.7 -- Interpersonal Communication
• P95 - 95.6 -- Oral Communication. Speech
• P99.5 - 99.6 -- Nonverbal Communication

All of the library's circulating books are located on the upper level of the library.

For additional library catalogs, including libraries in Hunterdon and Middlesex counties, consult the Additional Library Catalogs page. If you find a book in one of these catalogs that the library does not own, request the book using the library's Interlibrary Loan Service.

Research Databases - Finding Articles

The Evelyn S. Field Library has access to thousands of periodicals. (Periodicals can be magazines, scholarly journals, or newspapers.) Some periodicals are in the library's print (or hard copy) collection. However, the majority of periodicals are available in the Research Databases. These databases provide access to articles. This information is generally more current than material found in books.

Search for periodical articles on Communications & Mass Media using the databases listed below. They can be accessed from the Library Database Page. (If you are using these databases from an off-campus location, you will be asked to identify yourself by logging in with your Username and Password. This is the same login you use on campus. The Research Databases are available only to registered RVCC students.)

• Academic Search Premier is a large general/multidisciplinary index designed for academic institutions, covering social science, humanities, education, computer science, engineering, language, linguistics, art, literature medical science, and ethnic issues. It contains many articles in full-text.
• Communications & Mass Media
• ProQuest Research Library is an excellent general-pupose periodical database. Indexes and summarizes articles from over 1,800 periodicals and newspapers. Many articles are available in full text.
• WilsonWeb OmniFile a large general/multidisciplinary index covering business, education, science, humanities, and social science. Contains many articles in full-text.

After finding an article on your research topic, the database will either provide a citation and summary of the article, or it will provide the full-text (the complete article). If you are only given a citation and summary of the article, you can check the Periodical Locator to determine if the periodical you are looking for is available in another database. (The Periodical Locator is an alphabetical list of all the journals the library has access to. Feel free to talk with a librarian for assistance.) If the article is not available in any of the library's research databases, request the article using the library's Interlibrary Loan Service.

If, for your assignment, you are required to have sources from scholarly journals, use the Magazine vs. Journal guide to help you determine if your source is a magazine article or a scholarly article.

Professional Organizations

• American Association for Public Opinion Research
  http://www.aapor.org
  Source: American Association for Public Opinion Research
• American Communication Association
  http://www.americancomm.org
  Source: American Communication Association
• National Communication Association
  http://www.natcom.org
  Source: National Communication Association

Internet Resources

• American Press Institute
  http://www.americanpressinstitute.org
  Source: American Press Institute
• Center for Communication
  http://www.cencom.org
  Source: Center for Communication
• Center for Nonverbal Studies
  http://members.aol.com/nonverbal2/index.htm
  Source: David Givens, researcher for Center for Nonverbal Studies affiliated with the University of Missouri -- Centerpiece of the website is the Nonverbal Dictionary of Gestures, Signs and Body Language Cues.
• CommunicationResearch.org
  http://www.communicationresearch.org
  Source: communicationresearch.org
• Debate Central
  http://debate.uvm.edu/learn2.html
  Source: University of Vermont -- All about debating: strategies and techniques, critiques, evidence, debate structure, rhetoric, and argument; how to speak in public; debate topics.
• Douglass: Archives of American Public Address
  http://douglassarchives.org
  Source: Northwestern University School of Speech -- An archive of over 100 speeches listed by speaker, title, chronology and issue. Site is named for Frederick Douglass, orator and abolitionist.
• Encyclopedia of Television
  http://museum.tv/archives/etv/index.html
  Source: Museum of Broadcast Communication -- Includes more than 1,000 original essays from over 250 contributors, examining specific programs, historic moments and trends, major policy disputes, and scandals. Covers the histories of major television networks and broadcasting systems around the world.
• Gallup Organization
  http://www.gallup.com
  Source: Gallup Organization -- Includes opinion pools, special reports, and trends by the leading polling organization.
• Institute for Communication Research
  http://icr.ou.edu
  Source: Institute for Communications Research
• The Journalist's Toolbox
  http://www.journalisttoolbox.com
  Source: American Press Institute -- Features over 15,500 websites regarding the media and news industry-related topics.
• NewsLink.org
  http://www.newslink.org
  Source: NewsLink Associates -- Links to U.S. newspapers arranged by state and to newspapers in the Americas and on other continents. Also links to radio and television networks and stations.
• Polling Report
  http://www.pollingreport.com
  Source: PollingReport.com -- Provides recent poll data on social issues. Questions are posed by such companies as Gallup, Harris, CBS, NBC, New York Times, and Wall Street Journal. Trends and pertinent information are included.
• Public Agenda Online
  http://www.publicagenda.org
  Source: Public Agenda.org -- Provides material on issues that are currently in the public eye. Each section includes an overview, notable and newsworthy, factual information, sections on framing the debate, major proposals, and analyses of major players and how to reach them.
• Speech and Transcript Center
  http://www.freepint.com/gary/speech.htm
  Source: Gary Price -- Provides speeches of U.S. city, state and federal officials, transcripts of radio and television news programs, speeches of international figures, business and professional figures, and historical speeches.
• Television News Archive
  http://tvnews.vanderbilt.edu
  Source: Vanderbilt University -- World's most extensive collection of network television news. Includes abstracts of evening news programs and special programs.

Additional Help

• Call or visit the Reference Desk to speak to one of the librarians. The Reference Desk is located on the main floor of the library. The phone number is 908-526-1200 x8350.
• Email your question to one of the librarians using the Ask-A-Librarian Service.

For further information about this guide, please contact Julie Maginn
Last Updated - November, 2007